Bespoke Marketing Concepts - Tailor-made Marketing Concepts
Bespoke Marketing, specialises in shopping centre retail marketing services, offering a holistic
strategic approach to brand marketing, ensuring a seamless offering of marketing services.
Bespoke Marketing, specialises in shopping centre retail marketing services, offering a holistic
strategic approach to brand marketing, ensuring a seamless offering of
marketing services.
Specialising in the following areas of Shopping Centre Marketing:
Development, implementation, execution and measurement of the full marketing of an individual shopping centre,
ensuring the marketing concepts are in-line with the client’s offering and the customers’ needs and expectations:
- Brand building Strategy Plans and Campaigns
- Public Relations and Media Relations
- Special Events and Marketing Promotional Campaigns
- Publicity Campaigns
- Corporate Identity Campaigns
- Advertising Campaigns
- Communications Campaigns
- Marketing Strategies
- Tenant Liaison and Relationship Support Programmes
- Leasing Support Programmes
- Tenant Mix Liaison and Management
- Customer Care Programmes
- Community and Charity Campaigns (CSI)
- Market Research
Sheree McHaffie is a member of the following institutions:
- SACSC – South African Council of Shopping Centres
- PRISA – Public Relations Institute of South Africa
- STA – Director of the Sandton Tourism Association
- SALA – South African Luxury Association
Affiliated to the following institutions:
- UNITEC – Adjudicator: Higher Excellence Awards 2004/5/6/7
- SACSC – Judge: Footprint Awards 2008
- SACSC – Judge: Footprint Awards 2009
Awards for Marketing Campaigns, that were awarded on behalf of clients:
- Ster-Kinekor Recognition Award 1998
- Classic FM – Telkom Woman of Substance 2009
- SACSC
- Footprint Award – Bronze 2003
- Footprint Award – Gold 2004
- Footprint Award – Gold 2005
- Footprint Award – Silver 2005
- Footprint Award – Bronze 2006
- Footprint Award – Gold 2006
- Footprint Award – Silver 2007
- Footprint Award – Silver 2008
- Footprint Award – Bronze 2009
- Footprint Award – Gold 2009
Sheree McHaffie Experience / Client list
The Carlton Centre
The East Rand Mall
Sandton Square
S/S Nelson Mandela Square
The Michelangelo Towers Mall
Legacy Corner
The Glen Shopping Centre
Hyde Park Shopping
The Mall of Rosebank
Stoneridge Shopping Centre
Ampros
Retail International
Stocks & Stocks
Liberty Properties
Legacy Hotels & Resorts
Legacy Hotels & Resorts
Hyprop / Ellerines Bros
Hyprop
Hyprop
Hyprop